| This article is written from the Real Life point of view |  |
| “ | The best way to escape an impending threat: become the bigger threat. Suit up as Samus Aran and find the power you need to take on the deadliest enemy yet. Metroid Dread is available on October 8, 2021. Only on Nintendo Switch. ESRB Rating: Teen with Animated Blood, Fantasy Violence. | „ |
—Description | ||
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Face the Threat is a 50 second commercial for Metroid Dread, released onto YouTube and other social media on October 1, 2021. This came one week before the worldwide release date of the game.
The commercial can be viewed here. It was uploaded to Nintendo's YouTube channel here, but has since been made private.
Description[]
The commercial features a young woman (portrayed by Ashleigh LaThrop[1]) playing Dread in her apartment during the evening. A coffee mug and partially eaten sandwich is beside her. On her TV, moments from Dread play out including Samus regaining consciousness after she is attacked by a Chozo figure, confronting Corpius, and entering an E.M.M.I. Zone. As she plays, the green E.M.M.I.-03MB (computer generated) climbs into her apartment via the window and sneaks up behind her. She looks to her left, smirks, and Samus' helmet materializes over her head. The E.M.M.I. can be seen reflected off the visor. More gameplay clips play out before the game's case is displayed, along with a Nintendo Switch standard and OLED model, with a clip of Corpius' death playing on the OLED Switch.
A narrator speaks over this commercial, saying:
| “ | The best way to escape an impending threat: become the bigger threat. Suit up as Samus to escape a treacherous new planet, and find the power you need to take on her deadliest enemy yet. Do you have what it takes to be the bigger threat? Metroid Dread, rated T for Teen. Only on Nintendo Switch. | „ |
—Narrator | ||
Production[]
Face the Threat was created by the advertising agency Deutsch.[2] The E.M.M.I. in the commercial was rigged by a freelance artist at Reel FX who used the Twitter handle @MonkeyMagic29.[3] The music was composed by Michael Picton in collaboration with Butter Music + Sound,[4] with copywriting done by Nate Steele of Leo Burnett Chicago.[5]
Gallery[]
References[]
- ^ Shinesparkers. In Search of Samus. December 8, 2023. Retrieved December 9, 2023.
- ^ Michael Picton - Composer. METROID DREAD “FACE THE THREAT”. Archived from the original on August 14, 2022. Retrieved March 29, 2023.
- ^ MonkeyMagic (MonkeyMagic29). "I’ve turned down a couple freelance job proposals. But when this #MetroidDread one came, I just knew I had to take it. So I can say my name is associated with one of my favourite franchises #metroid . Rigged #EMMI in this commercial, it was a lot of fun. Hope you’ll enjoy it." 2 October 2021 8:21 a.m. Tweet. https://twitter.com/MonkeyMagic29/status/1444276422089089024 (archive)
- ^ Michael Picton (michaelpicton). "Brand new work for Nintendo with @gimmebutter Metroid Dread – Face the Threat – Nintendo Switch https://youtu.be/v7a3Q_bp-kY via @YouTube" 2 October 2021 3:04 p.m. Tweet. https://twitter.com/michaelpicton/status/1444377697975562241
- ^ Nate Steele. NINTENDO'S METROID DREAD // TV // "FACE THE THREAT". Retrieved March 29, 2023. https://www.natesteele.com/nintendo-metroid-dread